Brazil's Theme Parks Apps Performance in Q1 2024

In the first quarter of 2024, Brazil's theme park aficionados engaged with their favorite apps with varying degrees of enthusiasm. The data, sourced from Sensor Tower, provides a glimpse into the performance of these applications across both iOS and Android platforms.

Beto Carrero World saw a steady decrease in downloads from 13K in the first week to roughly 7K by the end of March. Weekly active users also followed a downward trend, starting at 34K and dipping to approximately 26K.

My Disney Experience experienced a more fluctuating pattern. Downloads began at nearly 6K and decreased to around 3.6K, while revenue peaked at $24K in mid-January before falling to just over $7K by the quarter's end. Weekly active users started at 6.6K, reaching a high of 7.5K before declining to 5.2K.

Without revenue to consider, Universal Orlando Resort had a consistent download count starting at 4.1K and ending at 1.9K. Weekly active users initially stood at 8.3K, peaking at 8.7K, and then dropping to 6.6K.

Disneyland® Paris app's revenue started at a modest $161 and saw intermittent rises and falls, closing the quarter at $62. Downloads commenced at 3.3K and saw a decline to just over 2.2K, while active users began at 8.4K, experienced some fluctuation, and ended at about 7.7K.

Lastly, BCW+ kicked off with downloads at nearly 7K, which reduced to approximately 2.3K. Weekly active users mirrored this decline, starting at 7.1K and finishing at 3.3K.

The trends across these apps provide insight into the ebb and flow of user engagement within the theme park category, offering valuable data for market analysis and strategic planning. For deeper insights into the performance of these apps and more, Sensor Tower's comprehensive analytics tools are the go-to resource.